The international journal NOvation: Critical Studies of Innovation was launched to contribute to the rethinking and debunking of innovation narratives in STS (Science, Technology and Society) and STI (Science, Technology, and Innovation). There is a need to critically examine studies of innovation and obtain a clearer portrait of innovation than the depiction this field has been accustomed to. The journal questions the current narratives of innovation and offers a forum for discussion of some different interpretations of innovation, not only its virtues, but also its implications. In this sense, NO refers to non-innovative behaviors, which are as important to our societies as innovation is. Failures, imitation and negative effects of innovation, to take just some examples of non-innovation or NOvation, are scarcely considered and rarely form part of theories of innovation.